Privacy Policy

This policy explains how bmerch (PO Box 353, Corrimal NSW 2518, Australia) handles personal information when you use bmerch.xyz, join our email list, or contact us. Orders are processed by our merchant of record, Fourthwall, Inc., whose privacy policy covers the checkout and your payment details.

What we collect

• Email sign-ups: your email address and that you agreed to hear from us.
• Reviews: your name, email, the product, your rating and what you wrote.
• Messages and work enquiries sent through the site: your name, email and message.
• Messages you send us by email or Instagram.
• Order details Fourthwall shares with us: your name, email, delivery address and what you bought. We never see your full card details.
• How you use the site: pages viewed, products added to your cart, device and browser type, and approximate location (country), collected by the tools below.

Cookies and similar tools

The site stores your cart, currency and country in your browser so it works properly. We also use:

• Vercel Web Analytics and Speed Insights: page views and load times, without cookies.
• Klaviyo: our email service; once you have signed up or clicked one of our emails, it also records pages and products you view and items you add to your cart.
• Google (Tag Manager, Analytics and Ads), Meta (Facebook and Instagram) and Microsoft Clarity: to measure visits and ads and see how the site is used. Some of these load through Fourthwall’s tag manager and set cookies.

You can block or delete cookies in your browser settings, and turn off personalised ads in your Google and Meta ad settings.

How we use it

• To run the shop, deliver orders (through Fourthwall) and help with any problem.
• To send emails: order-related emails, and marketing emails only if you signed up or agreed at checkout. Every marketing email has an unsubscribe link.
• To show reviews and reply to enquiries.
• To understand what works on the site and in our ads, and to prevent fraud and misuse.

Who we share it with

Only the service providers that run the shop for us: Fourthwall (checkout and orders), Klaviyo (email), Vercel (website hosting), Google, Meta and Microsoft (analytics and advertising), and our email providers. We do not sell your personal information for money.

Most of these providers store data outside Australia, mainly in the United States. We use well-known providers, but their handling of data overseas is governed by their own policies and the laws where they operate.

How long we keep it

Email list details are kept until you unsubscribe or ask us to delete them. Order, review and enquiry details are kept as long as needed to deal with them and to meet legal and tax requirements.

Your choices and rights

You can ask to see, correct or delete the personal information we hold about you by emailing hello@bmerch.xyz. You can unsubscribe from marketing emails at any time.

If you are in the EU or UK, you also have the rights given by the GDPR, including to object to processing and to data portability. We rely on your consent for marketing emails, on our contract with you for orders, and on our legitimate interest in running and improving the shop for analytics.

If you are unhappy with how we have handled your information, contact us first. In Australia you can also contact the Office of the Australian Information Commissioner (oaic.gov.au); in the EU or UK, your local data protection authority.

Children

The site is not directed at children under 13, and we do not knowingly collect their information.

Changes

We may update this policy; the date at the top shows when it last changed.

Contact

hello@bmerch.xyz, or PO Box 353, Corrimal NSW 2518, Australia.